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Tuesday, June 18, 2024

Product Experience Management (PXM): Link to eCommerce revenue

If you find it hard to increase your eCommerce sales or drive revenue, you may need to deploy product experience management (PXM) software. In a self-serve environment like an ecommerce marketplace, your product page plays an important role in converting clicks to purchases. PXM gives you the power to manage all your product information from a centralized location and deliver best-in-class product experiences. The result is improved customer confidence and a boost in sales.

But, not all PXM platforms come loaded with the same features and functionalities. The best of the lot enables you to create engaging content, manage digital assets, and syndicate product information to sales & distribution channels you want to connect with. Such is the case with¬†Amaze Product Experience Management, the industry’s first¬†PIM, DAM, and¬†Data Syndication¬†software on the cloud powered by AI and ML. It is a comprehensive solution to your varied product information and experience management needs and is a link to eCommerce revenue.

How does Amaze PXM increase your online sales?

There is no argument against the fact that product content is the driving force of successful digital commerce. The better you create and manage it, the more value it adds to your business, further leading to increased eCommerce sales. Another factor that marks your success as an online seller is the visual presentation of your products, which entirely rests on how well you use your digital assets. Speed to market with whatever you have for sale is equally critical to beating the competition, winning customer trust, and boosting eCommerce sales.

Amaze product experience management (PXM) is a holistic way to do all that from a single platform. It allows business users to build product catalogs, optimize browse & search design, manage digital assets, and syndicate product data with speed and efficiency. The software brings four key capabilities needed to turn the tide in your favor in digital commerce. These include Create, Optimize, Dazzle, and Syndicate.

  • The ‘Create’ Function

Amaze PXM’s ‘Create’ function powers organizations to author engaging and unique content that describes products accurately and extensively to drive buyers’ confidence in making decisions. It enables users to design catalogs where they can group similar products, describe different features and attributes of products, and define the schema. Additionally, it allows users to classify products under relevant categories, create product content, and normalize product information to comply with data standards and channel requirements.

  • The ‘Optimize’ Function

Amaze Product Experience Management provides a well-defined browse and search roadmap for digital merchandise. The software lets you finetune browse & search functions so that customers can find what they are looking for without juggling from page to page. Moreover, Amaze PIM software comes into operation to allow users to build product families for easy findability and set governance rules for consistent product experiences across sales and distribution channels.

The Product Information Management platform provides a centralized data repository where users can host, organize, optimize, and syndicate product information. Preloaded with tons of inbuilt features, Amaze PXM’s PIM helps brands and retailers manage their product information in the best possible way.

  • Digital Asset Management (Dazzle) for engaging visual experiences

The DAM capabilities of Amaze PXM facilitate collating and managing digital assets (DAs), such as images, audio clips, video files, etc. With Dazzle at work, businesses can make the most of their DAs and describe the product in a way that improves visual experiences and increases customer engagement.

Amaze Digital Asset Management helps organizations deliver an engaging visual experience. The software enables users to build a master repository to create and maintain asset-level attribution for asset definition, edit DAs, activate and deactivate them, and link them to the right product.

  • Data Syndication for speed time to market

Amaze PXM leverages a robust syndication platform to speed up time to market. Automated onboarding and distribution make it easy and fast to introduce new products to the market. It gives businesses an edge over competitors. Plus, it allows easy integration with 100s of eCommerce platforms and distribution channels.

With the capabilities above, Amaze PXM helps businesses to drive compelling product experiences, which, in turn, increase their share in the eCommerce market.

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